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Share of online shoppers in the United States in the 4th quarter 2025, by generation

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Sources

Release date

December 2025

Region

United States

Survey time period

Q4 2025

Number of respondents

8,605 respondents

Supplementary notes

Original question(s): Based on which of these items have you bought online in the past 12 months? How old are you? (single-pick)

Citation formats

Online shoppers in the United States 2025, by generation

Published by
F. Watty,
Jan 13, 2026

According to a survey conducted in the fourth quarter of 2025, ** percent of Gen Z respondents shopped online in the United States in the previous 12 months. Additionally, ** percent of Millennials bought products online, and ** percent of Generation X respondents did the same.

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