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Distribution of consumers planning to shop on Black Friday in France in 2021, by age group and purchase channel

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Source

Release date

November 2021

Region

France

Survey time period

November 3 and 4, 2021

Number of respondents

431*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Among those who planned to shop on Black Friday, that is 42 percent from a sample of 1,027 people.

To the question: "Où réaliserez-vous vos achats pour le Black Friday ?" ("Where will you shop for Black Friday?")

Missing percentage points to 100 percent are probably due to rounding.

Citation formats

Shopping channels consumers planned to use on Black Friday in France 2021, by age

Published by
F. Watty,
Dec 8, 2021
According to a survey conducted in France in 2021, more than **** out of ten consumers aged 18-24 planned to use e-commerce for their Black Friday shopping that year. Among consumers ** and older, the majority intended to use a hybrid approach, with almost ** percent saying they planned to shop online and in-store.
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