A survey conducted in Italy in 2024 shows that more and more people are combining in-store shopping with home delivery. Instead of carrying their purchases home, they prefer to buy in a store and have the items delivered. This trend is especially popular among younger shoppers, like Gen Z and Millennials, with both around ** percent, who value convenience and flexibility. Older generations also use this option, but not as much, at about ** percent among Gen X and ** among Boomers. This shows that shopping habits are changing, with people wanting both the physical store experience and the ease of online delivery.
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Salesforce Research. (May 28, 2024). Share of consumers using home delivery for in-store shopping in Italy 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1563154/in-store-shopping-to-home-delivery-italy/
Salesforce Research. "Share of consumers using home delivery for in-store shopping in Italy 2024, by generation." Chart. May 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1563154/in-store-shopping-to-home-delivery-italy/
Salesforce Research. (2024). Share of consumers using home delivery for in-store shopping in Italy 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1563154/in-store-shopping-to-home-delivery-italy/
Salesforce Research. "Share of Consumers Using Home Delivery for In-store Shopping in Italy 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2024, /statistics/1563154/in-store-shopping-to-home-delivery-italy/
Salesforce Research, Share of consumers using home delivery for in-store shopping in Italy 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1563154/in-store-shopping-to-home-delivery-italy/ (last visited August 01, 2026)
Share of consumers using home delivery for in-store shopping in Italy 2024, by generation [Graph], Salesforce Research, May 28, 2024. [Online]. Available: /statistics/1563154/in-store-shopping-to-home-delivery-italy/
