According to a survey conducted in the second quarter of 2023, roughly of Swedish respondents belonging to Generation Z purchased clothing and shoes online. Similarly, almost half of millennials reported buying apparel and shoewear through the internet.
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Klarna. (August 28, 2023). Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna. "Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation." Chart. August 28, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna. (2023). Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna. "Share of Consumers Shopping Clothing and Shoes Online in Sweden in 2nd Quarter 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Aug 2023, /statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/
Klarna, Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/ (last visited August 05, 2026)
Share of consumers shopping clothing and shoes online in Sweden in 2nd quarter 2023, by generation [Graph], Klarna, August 28, 2023. [Online]. Available: /statistics/1319183/consumers-shopping-clothing-and-shoes-online-sweden/