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Share of consumers who research online before shopping clothing and shoes in store in Sweden in 2021, by age group

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Sources

Release date

March 2022

Region

Sweden

Survey time period

October to December 2021

Number of respondents

11,740*

Supplementary notes

* The quarterly consumer survey included the United States, Germany, the Netherlands, France, Norway, Australia, Austria, Finland, Belgium, Sweden, and the United Kingdom. Each country had a minimum of 1,000 respondents.
This study included national representative samples that included both Klarna users and non-Klarna users.

Citation formats

Consumers searching online before fashion shopping in store in Sweden 2021, by age

Published by
F. Watty,
Jul 18, 2022
In the fourth quarter of 2021, ** percent of Swedish survey respondents part of Gen Z reported researching online before purchasing clothing and shoes in physical stores. The trend can also be seen in respondents belonging to Generation X. Approximately ** percent of them made a buying decision based on relevant product information found online.
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