In 2023, around 26 percent of people in Germany said that they used search engines or Amazon to research products before making a purchase. Six percent of people used social media.
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PwC. (July 5, 2023). Most popular methods for researching a product in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1412650/product-research-shopping-germany/
PwC. "Most popular methods for researching a product in Germany in 2023." Chart. July 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1412650/product-research-shopping-germany/
PwC. (2023). Most popular methods for researching a product in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1412650/product-research-shopping-germany/
PwC. "Most Popular Methods for Researching a Product in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2023, /statistics/1412650/product-research-shopping-germany/
PwC, Most popular methods for researching a product in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1412650/product-research-shopping-germany/ (last visited July 24, 2026)
Most popular methods for researching a product in Germany in 2023 [Graph], PwC, July 5, 2023. [Online]. Available: /statistics/1412650/product-research-shopping-germany/
