| Characteristic | Research and buy online | Research online and buy in-store | Research in-store and buy online | Making unplanned purchases without research |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
Release date
November 2025
More information
Region
United States
Survey time period
June to July, 2025
Number of respondents
+1,000 online shoppers
Age group
18 years and older
Supplementary notes
The date of release is the date of last access.
This question was phrased by the source as follows: "Which of the following research and purchasing methods do you expect to use this holiday season?"
Multiple answers were possible.
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