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Share of consumers shopping clothing and shoes online in Finland in 2nd quarter 2023, by generation

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Sources

Release date

August 2023

Region

Finland

Survey time period

April to June 2023

Number of respondents

1,000 respondents

Supplementary notes

The date of access is the date of release.
This study included national representative samples that included both Klarna users and non-Klarna users.

Citation formats

Consumers shopping clothing and shoes online in Finland 2023, by age

Published by
F. Watty,
Aug 28, 2023
According to a survey carried out in the second quarter of 2023, almost half of Finnish Gen Z respondents purchased clothing and shoes online. Around **** in *** millennials reported buying fashion over the internet, whereas around ** percent of Gen X shoppers did the same.
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Overview

6

E-commerce

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Production and retail

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Foreign trade

8

Consumer behavior

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Topics

Fashion e-commerce in the NordicsFashion e-commerce in the United StatesE-commerce in the NordicsE-commerce in FinlandFashion e-commerce in the United Kingdom
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per month, billed annually 1
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