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Share of consumers interested in artificial intelligence (AI) during the shopping process worldwide in 2024, by generation

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Sources

In cooperation with
Release date

November 2024

Region

Worldwide

Survey time period

June 5 to June 21, 2024

Number of respondents

2,721 respondents

Supplementary notes

According to the source, the year of birth of each generational cohort is:

  • Generation Z: born in 1997 or later.
  • Zillennials: born between 1991 and 1999.
  • Millennials: born between 1981 and 1996.
  • Bridge Millennials: born between 1978 and 1988.
  • Generation X: born between 1965 and 1980.
  • Baby Boomers: born in 1964 or earlier.

Zillennial and Bridge Millennial cohorts overlap with other generations.

Citation formats

Interest in AI during the shopping process worldwide 2024, by generation

Published by
F. Watty,
Mar 25, 2025

More than ** percent of Generation Z consumers were interested in using artificial intelligence (AI) when shopping. In comparison, around half of the average global consumers were interested in AI involvement while shopping.

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Statistics on " Millennials online shopping behavior "

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Overview

4

Categories

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Purchase behavior

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Retail technologies

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Social commerce

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Millennials online shopping behaviorGen Z online shopping behaviorMillennials and health in the U.S.Online shopping behavior in the United StatesMillennials
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