ÌÇÐÄÆƽâ°æ

Share of Millennials buying fashion products on the internet in selected countries in 2025, by product category

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Number of respondents

* varies by country

Special properties

residential online population born between 1980 and 1994

Supplementary notes

* Consumers participated in the survey in the following countries: 12,109 from Australia, 7,015 from Austria, 12,067 from Brazil, 12,010 from Canada, 24,996 from China, 7,014 from Finland, 12,128 from France, 35,991 from Germany, 24,164 from India, 12,131 from Italy, 12,108 from Japan, 12,083 from Mexico, 7,016 from the Netherlands, 7,016 from Poland, 7,025 from South Africa, 12,138 from South Korea, 12,101 from Spain, 7,019 from Sweden, 6,987 from Switzerland, 23,623 from the United Kingdom, and 60,261 from the United States.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

Multiple answers were possible.

Citation formats

Millennials online fashion shopping in selected countries, 2025, by product category

Published by
F. Watty,
Feb 17, 2026

In India, more than ** percent of Millennials bought clothing online in 2025. Brazil was the country with the highest share of Millennials shopping for shoes online, with ** percent of them doing so, followed by shoppers in India and China at ** percent. Over ** percent of American Millennials bought accessories online, and ** percent of Germans bought bags and luggage through e-commerce.

ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ offers you all results of our exclusive ÌÇÐÄÆƽâ°æ surveys, based on more than **** interviews.

Log in or register to access precise data.
Use ÌÇÐÄÆƽâ°æ now: unlimited access to all content

Statistics on " Millennials online shopping behavior "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Millennials online shopping behavior

Overview

4

Categories

5

Purchase behavior

7

Retail technologies

7

Social commerce

6

Further Content: You might find this interesting as well

Topics

Millennials online shopping behaviorGen Z online shopping behaviorMillennials and health in the U.S.Online shopping behavior in the United StatesMillennials
Use ÌÇÐÄÆƽâ°æ now: unlimited access to all content
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.