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Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 2nd quarter of 2024

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Source

Release date

August 2024

Region

North America, United States

Survey time period

Q2 2024

Supplementary notes

The source does not specify the type of survey or the age of respondents.
Multiple answers were possible.

Citation formats

Top podcast ad characteristics among listeners U.S. Q2 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2025

During a survey conducted among podcast consumers in the United States in the second quarter of 2024, ** percent of respondents said they found podcast ads to be interesting. This was followed by ** percent stating they found them to be believable; the same share of respondents described podcast ads as natural.

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Video podcastsVideo streaming in EuropeVideo streaming in CanadaPodcasting IndustryYouTube
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