During a survey among adults in the United States published in June 2025, approximately ** percent of respondents said they could tell when an advertisement was made with artificial intelligence (AI). Around ** percent stated that they could maybe spot it, while ** percent said they could not and ** percent reported not having thought about it.
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Zappi. (June 3, 2025). Percentage of adults saying they could tell when an ad was made with artificial intelligence (AI) in the United States as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1619778/share-consumers-able-spot-ai-ads-united-states/
Zappi. "Percentage of adults saying they could tell when an ad was made with artificial intelligence (AI) in the United States as of June 2025." Chart. June 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1619778/share-consumers-able-spot-ai-ads-united-states/
Zappi. (2025). Percentage of adults saying they could tell when an ad was made with artificial intelligence (AI) in the United States as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1619778/share-consumers-able-spot-ai-ads-united-states/
Zappi. "Percentage of Adults Saying They Could Tell When An Ad Was Made with Artificial Intelligence (Ai) in The United States as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2025, /statistics/1619778/share-consumers-able-spot-ai-ads-united-states/
Zappi, Percentage of adults saying they could tell when an ad was made with artificial intelligence (AI) in the United States as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619778/share-consumers-able-spot-ai-ads-united-states/ (last visited July 26, 2026)
Percentage of adults saying they could tell when an ad was made with artificial intelligence (AI) in the United States as of June 2025 [Graph], Zappi, June 3, 2025. [Online]. Available: /statistics/1619778/share-consumers-able-spot-ai-ads-united-states/
