A. Guttmann
Research Lead covering media
Podcast advertising in the United States - statistics & facts
Podcasts are evolving into videocasts — and still enjoying their status as the media family’s cool kid. Even though podcast advertising revenues remain lower than that of established media such as pay TV or out-of-home, the industry is thriving and has successfully surpassed the threshold of two billion U.S. dollars in annual ad revenue in the United States. The U.S. is the country with the highest number of podcast listeners worldwide, with close to 160 million people consuming that audio content type every month. Increasingly video-centric media consumption habits have transformed podcasting from purely audio business to a prominent video player.
