ÌÇÐÄÆƽâ°æ

Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2025

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2026

Region

United States

Survey time period

Q2 2021 and Q4 2025

Number of respondents

3,000 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week

Supplementary notes

The source does not specify the type of survey.

Data prior to Q4 2025 taken from earlier releases. 

Data for Q2 2024 not present at soruce. 

Citation formats

Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 22, 2026

At the end of 2025, approximately ** percent of adult TV viewers surveyed in the United States reported almost always preferring to watch advertisements if doing so would cost **** to **** U.S. dollars less than watching video content ad-free. In the second quarter of 2022, the share stood at ** percent.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Streaming services advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Streaming services advertising in the United States

Overview

5

Video streaming

5

Audio streaming

6

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.