ÌÇÐÄÆƽâ°æ

Podcast advertising loads in the United States from 4th quarter 2024 to 4th quarter 2025

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2026

Region

United States

Survey time period

Q4 2024 to Q4 2025

Supplementary notes

Q1 2024 data based on a 109,000-episode analysis of successful U.S. podcasts.
The source defines "pod-on-pod ads" as ads promoting other podcasts.

Citation formats

Podcast ad loads in the U.S. Q4 2024-Q4 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 27, 2026

During the last quarter of 2025, advertising time amounted to an average of **** percent of a podcast episode in the United States. That comprised **** percent claimed by advertisers, while the remaining **** percent was claimed by ads promoting other podcasts. The ad load constituted an increase from the ***-percent result recorded in the last quarter of the previous year.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Podcast advertising in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.