Julia Stoll
Research expert covering TV and video media
Video streaming in Europe - statistics & facts
Video-on-demand (VOD) has transformed the European media landscape and impacted home entertainment for millions of viewers, with consumer spending on digital video exceeding 24 billion euros in 2023. Driven by the rapid adoption of smart TVs, advancements in digital video delivery, and growing demand for individualized content, VOD now challenges the world of linear TV like never before. Still, while the audiovisual landscape looks different in every region, there is no doubt that video streaming entertainment will continue to shape viewing behavior and interests throughout the continent.
