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Preference for usually buying from the same brands vs. trying new ones among baby boomers and overall adults in the United States as of May 2024

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Sources

Release date

September 2024

Region

United States

Survey time period

May 2024

Number of respondents

2,208 respondents

Age group

18 years and older

Special properties

remaining participants chose "does not purchase" as a response

Supplementary notes

The source does not specify the survey type.

Citation formats

Brand loyalty levels among baby boomers and overall adults in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 21, 2024

During a May 2024 survey in the United States, ** percent of responding baby boomers reported usually buying from the same grocery and household goods brands, compared to ** percent of the overall average among adults. In the beauty and personal care category, baby boomers' brand loyalty reached ** percent, versus a national average of ** percent.

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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