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Percentage of unique listeners reached by podcast advertising who visited the advertisers' sites worldwide in 1st quarter 2026

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Source

Release date

July 2026

Region

Worldwide

Survey time period

Q1 2026

Special properties

based on conversion data with 30-day lookback window from the ad exposure date

Citation formats

Podcast advertising response rates worldwide Q1 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 20, 2026

During the first quarter of 2026, approximately **** percent of podcast listeners reached by advertising worldwide visited the advertisers' sites. Podcasts with video and those with ads read by their hosts recorded higher ad response rates.

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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