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Leading advertising preferences among adult video streaming users in the United States as of November 2024

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Sources

Release date

March 2025

Region

United States

Survey time period

October 21 to November 1, 2024

Number of respondents

2,502 respondents

Age group

18 years and older

Special properties

among consumers streaming video at least one hour per week

Supplementary notes

The source does not specify the type of survey.

Citation formats

Top ad preferences of video streaming users in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2025

As of November 2024, over ** video streaming consumers surveyed in the United States said watching ads was a fair trade-off for access to free content on streaming. Almost the same share of respondents stated that, if they were paying for a streaming service, they would expect no ads at all.

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Statistics on " Streaming services advertising in the United States "

The most important statistics
The most important statistics
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The most important statistics

Other statistics that may interest you Streaming services advertising in the United States

Overview

5

Video streaming

5

Audio streaming

6

Consumer insights

8

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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