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Percentage of companies paying for online advertisements in Brazil from 2019 to 2026

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Sources

Release date

June 2026

Region

Brazil

Survey time period

March to August 2019; August 2021 to April 2022; March to December 2023; March to November 2024; February 2025 to January 2026

Number of respondents

4,174*

Special properties

only companies with 10 or more employees

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Number of respondents between 2025 and 2026. In 2024, the sources interviewed 3,379 companies; in 2023, 4,457 companies; in 2021/2022, 4,064 companies; and in 2019, 7,000 companies.

Data preceding 2025 retrieved from earlier releases.

Citation formats

Share of companies paying for online ads in Brazil 2019-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 20, 2026

As of early 2026, approximately ** percent of companies surveyed in Brazil reported paying for online ads. In 2019, the share stood at ** percent.

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Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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