A November 2024 survey asked consumers in the United States which three types of brand messages appealed to them the most. More than **** (**** percent) of respondents mentioned humorous communication that made them laugh and feel entertained. Motivational and educational messages followed, listed by around ** and ** percent of interviewees, respectively.
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MarketingCharts. (February 14, 2025). Brand message types appealing the most to consumers in the United States as of November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1282537/brand-message-types-appeal-consumers-usa/
MarketingCharts. "Brand message types appealing the most to consumers in the United States as of November 2024." Chart. February 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1282537/brand-message-types-appeal-consumers-usa/
MarketingCharts. (2025). Brand message types appealing the most to consumers in the United States as of November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1282537/brand-message-types-appeal-consumers-usa/
MarketingCharts. "Brand Message Types Appealing The Most to Consumers in The United States as of November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Feb 2025, /statistics/1282537/brand-message-types-appeal-consumers-usa/
MarketingCharts, Brand message types appealing the most to consumers in the United States as of November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1282537/brand-message-types-appeal-consumers-usa/ (last visited July 25, 2026)
Brand message types appealing the most to consumers in the United States as of November 2024 [Graph], MarketingCharts, February 14, 2025. [Online]. Available: /statistics/1282537/brand-message-types-appeal-consumers-usa/
