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Perception of brands using artificial intelligence (AI) in their advertising among adults in the United States as of April 2025

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Source

Release date

May 2025

Region

United States

Survey time period

April 24 to 28, 2025

Number of respondents

1,795 respondents

Age group

18 years and older

Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

Citation formats

Adults' perception of brands using AI in advertising in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 4, 2025

During an April 2025 survey among adults in the United States, approximately ** percent declared neutrality toward brands using artificial intelligence (AI) in their advertising, while ** percent expressed a negative perception of the practice. Less than **** of respondents reported a positive attitude toward AI-powered advertising.

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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