Topic: Video streaming in Canada

Video streaming in Canada - statistics & facts

While watching traditional television is still very popular among Canadians, video streaming has been rising in popularity in the last few years. A survey released in early 2025 found that over 90 percent of the Canadian population streamed video. But while subscription video-on-demand services are losing consumers’ interest, watching ad-supported content online is becoming increasingly popular.

Video streaming revenue in Canada
***bn USD

Average number of TV and video services used by viewers in the U.S. and Canada
***

Most popular VOD service in Canada
Netflix

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Current statistics on this topic

Video Streaming

Users of video streaming in Canada 2017-2030, by type

Video Streaming

Revenue in the OTT Video market for different segments Canada 2017-2030

Video Streaming

Screens for SVOD streaming in the U.S. and Canada 2025

Overview

Revenue in the OTT Video market for different segments Canada 2017-2030
Revenue in the OTT Video market for different segments Canada 2017-2030
Revenue in the OTT Video market for different segments Canada from 2017 to 2030 (in million U.S. dollars)
Users of video streaming in Canada 2017-2030, by type
Users of video streaming in Canada 2017-2030, by type
Number of video streaming users in Canada from 2017 to 2030, by type (in millions)
Penetration rate in the OTT Video market for different segments Canada 2017-2030
Penetration rate in the OTT Video market for different segments Canada 2017-2030
Penetration rate in the OTT Video market for different segments Canada from 2017 to 2030
ARPU of the OTT video market for different segments in Canada 2017-2030
ARPU of the OTT video market for different segments in Canada 2017-2030
Average revenue per user in the OTT Video market for different segments Canada from 2017 to 2030
Number of TV and video services used by adults in the U.S. and Canada 2020-2024
Number of TV and video services used by adults in the U.S. and Canada 2020-2024
Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 2nd quarter 2024
Share of video streaming users in Canada 2026, by platform type
Share of video streaming users in Canada 2026, by platform type
Share of video streaming viewers in Canada as of March 2026, by platform type
TV and video viewing time share in Canada 2024, by platform type and generation
TV and video viewing time share in Canada 2024, by platform type and generation
Distribution of TV and video viewing time in Canada as of July 2024, by platform type and generation

Paid streaming

Number of SVOD services used per household in Canada 2026
Number of SVOD services used per household in Canada 2026
Number of subscription video-on-demand (SVOD) services used per household in Canada from 2024 to 2026
Share of Canadians paying for SVOD services 2019-2024
Share of Canadians paying for SVOD services 2019-2024
Share of people subscribing to subscription video-on-demand (SVOD) services in Canada from 2019 to 2024
Reasons for subscribing to SVOD services in the U.S. and Canada 2024
Reasons for subscribing to SVOD services in the U.S. and Canada 2024
Most common reasons for subscribing to a new subscription video-on-demand (SVOD) service in the United States and Canada as of 2nd quarter 2024
Number of SVOD accounts shared in the U.S. and Canada 2024
Number of SVOD accounts shared in the U.S. and Canada 2024
Number of subscription video-on-demand (SVOD) accounts shared in the United States and Canada as of 2nd quarter 2024
Screens for SVOD streaming in the U.S. and Canada 2025
Screens for SVOD streaming in the U.S. and Canada 2025
Screens for streaming subscription video-on-demand (SVOD) in the United States and Canada in 2nd quarter 2025
Usage duration of SVOD platforms before unsubscribing in the U.S. and Canada 2024
Usage duration of SVOD platforms before unsubscribing in the U.S. and Canada 2024
Duration of using selected subscription video-on-demand (SVOD) platforms by paying subscribers before unsubscribing in the United States and Canada in 1st quarter 2024
Average number of TVOD purchases in the U.S. and Canada 2022-2024
Average number of TVOD purchases in the U.S. and Canada 2022-2024
Average number of transactional video-on-demand (TVOD) purchases in the United States and Canada from 2nd quarter 2022 to 2nd quarter 2024
Market shares of leading TVOD services in U.S. and Canada Q2 2024
Market shares of leading TVOD services in U.S. and Canada Q2 2024
Market shares of the leading transactional video-on-demand (TVOD) services in the United States and Canada in 2nd quarter 2024

Ad-supported streaming

Revenue of the ad-supported OTT video market in Canada 2017-2030, by segment
Revenue of the ad-supported OTT video market in Canada 2017-2030, by segment
Revenue of the ad-supported OTT video market in Canada from 2017 to 2030, by segment (in million U.S. dollars)
Most viewed ad-supported video-on-demand (AVOD) services in Canada 2024
Most viewed ad-supported video-on-demand (AVOD) services in Canada 2024
Most popular ad-supported video-on-demand (AVOD) services in Canada as of April 2024
Preferred devices for ad-supported streaming in Canada and U.S. Q4 2024
Preferred devices for ad-supported streaming in Canada and U.S. Q4 2024
Distribution of time spent watching ad-supported streaming services in Canada and the United States as of 4th quarter 2024, by device
Leading genres on FAST services in the U.S. and Canada 2024, by hours viewing share
Leading genres on FAST services in the U.S. and Canada 2024, by hours viewing share
Leading content genres on free ad-supported streaming TV (FAST) services in the United States and Canada in 4th quarter 2024, by share of total viewing hours
Most viewed FAST services in Canada 2024
Most viewed FAST services in Canada 2024
Most popular free ad-supported streaming TV (FAST) services in Canada as of fall 2024
Share of FAST viewers in Canada 2024, by age group
Share of FAST viewers in Canada 2024, by age group
Share of internet users watching free ad-supported streaming TV (FAST) services in Canada as of fall 2024, by selected age groups

Major players

Digital video purchases by brand in Canada 2024
Digital video purchases by brand in Canada 2024
Digital video purchases by brand in Canada as of December 2024
Average weekly reach of video streaming platforms in Quebec, Canada 2024
Average weekly reach of video streaming platforms in Quebec, Canada 2024
Average weekly reach of selected video streaming platforms in Quebec, Canada as of December 2024
Average weekly reach of video streaming platforms in Ontario, Canada 2024
Average weekly reach of video streaming platforms in Ontario, Canada 2024
Average weekly reach of selected video streaming platforms in Ontario, Canada as of December 2024
Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
Number of Netflix paying streaming subscribers in the United States and Canada from 1st quarter 2013 to 4th quarter 2024 (in millions)
Number of Crave subscribers in Canada 2022-2025
Number of Crave subscribers in Canada 2022-2025
Number of Crave subscribers in Canada from 1st quarter 2022 to 1st quarter 2025 (in millions)

Consumer behavior

TV streaming and cable TV viewers in Canada 2024, by age
TV streaming and cable TV viewers in Canada 2024, by age
Distribution of TV streaming and cable TV viewers in Canada as of July 2024, by age
TV streaming and cable TV viewers in Canada 2024, by gender
TV streaming and cable TV viewers in Canada 2024, by gender
Distribution of TV streaming and cable TV viewers in Canada as of July 2024, by gender
TV streaming and cable TV viewers share in Canada 2025, by frequency
TV streaming and cable TV viewers share in Canada 2025, by frequency
Share of TV streaming and cable TV viewers in Canada as of July 2025, by frequency
Devices used for video streaming in Canada 2025
Devices used for video streaming in Canada 2025
Most popular devices to stream TV shows and movies in Canada as of July 2025
Number of CTV users in Canada 2016-2025
Number of CTV users in Canada 2016-2025
Number of connected TV (CTV) users in Canada from 2016 to 2025 (in millions)
Change in subscription and free streaming services in Canada 2025
Change in subscription and free streaming services in Canada 2025
Share of connected TV viewers removing and adding subscription-based and free video streaming services in Canada as of April 2025
Reasons to prefer new movies at home in the U.S. and Canada 2024
Reasons to prefer new movies at home in the U.S. and Canada 2024
Major reasons to prefer to stream new movie releases at home in the United States and Canada as of 2nd quarter 2024
OTT non-users reasons in the U.S. and in Canada 2023
OTT non-users reasons in the U.S. and in Canada 2023
Reasons for not using over-the-top (OTT) video services in the United States and in Canada as of 4th quarter 2023
Most in-demand digital original shows in Canada June 2025
Most in-demand digital original shows in Canada June 2025
Most popular digital original television shows based on audience demand in Canada from May 26 to June 1, 2025, by difference from market average

Video streaming revenue in Canada
***bn USD

Average number of TV and video services used by viewers in the U.S. and Canada
***

Most popular VOD service in Canada
Netflix

Key figures

The most important key figures provide you with a compact summary of the topic of "Video streaming in Canada" and take you straight to the corresponding statistics.

- Share of Canadians subscribing to 4 or more services
- **%
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Detailed statistics
Number of SVOD services used per household in Canada 2026
- Most used TVOD service in Canada and the U.S.
- Prime Video
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Detailed statistics
Market shares of leading TVOD services in U.S. and Canada Q2 2024
- Most popular AVOD service in Canada
- YouTube
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Detailed statistics
Most viewed ad-supported video-on-demand (AVOD) services in Canada 2024

- Most popular device to stream TV shows and movies in Canada
- Smart TV
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Detailed statistics
Devices used for video streaming in Canada 2025
- Share of Canadians who have canceled video streaming subscriptions
- **%
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Detailed statistics
Change in subscription and free streaming services in Canada 2025
- Major reason to prefer to stream new movies at home in the U.S. and Canada
- Costs
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Detailed statistics
Reasons to prefer new movies at home in the U.S. and Canada 2024

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Video streaming in Canada - statistics & facts

Key insights