Friends and family were the most trusted source of product recommendations according to consumers surveyed in the United States as of March 2024. Nearly ** percent of respondents mentioned the source. Around **** out of 10 customers strongly or somewhat agreed that they trust product recommendations from AI applications, such as ChatGPT and Bard.
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MarketingCharts. (April 1, 2024). Consumers' trust in product recommendation sources in the United States as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1411395/consumers-trust-information-sources-us/
MarketingCharts. "Consumers' trust in product recommendation sources in the United States as of March 2024." Chart. April 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1411395/consumers-trust-information-sources-us/
MarketingCharts. (2024). Consumers' trust in product recommendation sources in the United States as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1411395/consumers-trust-information-sources-us/
MarketingCharts. "Consumers' Trust in Product Recommendation Sources in The United States as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2024, /statistics/1411395/consumers-trust-information-sources-us/
MarketingCharts, Consumers' trust in product recommendation sources in the United States as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1411395/consumers-trust-information-sources-us/ (last visited July 16, 2026)
Consumers' trust in product recommendation sources in the United States as of March 2024 [Graph], MarketingCharts, April 1, 2024. [Online]. Available: /statistics/1411395/consumers-trust-information-sources-us/
