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Attitudes toward video streaming advertising among adult Gen Zers in the United States as of November 2024

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Sources

Release date

March 2025

Region

United States

Survey time period

October 21 to November 1, 2024

Number of respondents

2,502*

Age group

18 years and older

Special properties

among consumers streaming video at least one hour per week

Supplementary notes

* Total number of respondents. The source does not specify the number of Gen Zers participating in the survey, nor delimit their age group.

The source does not specify the type of survey.

Citation formats

Attitudes toward video streaming advertising among adult Gen Zers in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2025

As of November 2024, over ** adult video streaming consumers members of Generation Z surveyed in the United States said they would consider taking action after seeing interesting ads while streaming. Nearly **** stated that the ads they saw on streaming seemed misaligned with their personal preferences, while almost **** reported that such ads disrupted their streaming experience significantly.

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