Percentage of adults boycotting businesses because of their support of the Trump administration or their discontinuation of diversity, equity, and inclusion (DEI) programs in the United States as of February 2025, by political affiliation
Characteristic
Yes, I am
No, but I am considering it
No, and I am not considering it
Not sure
All
21%
15%
55%
9%
Democrat
39%
26%
27%
9%
Independent
19%
12%
58%
11%
Republican
5%
7%
82%
7%
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According to a survey conducted among adults in the United States on February 25, 2025, 21 percent of respondents said they were boycotting businesses because of their support of the administration of Donald Trump or their ending of diversity, equity, and inclusion (DEI) programs. Among respondents identifying as Democrats, this share rose to 39 percent.Â
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YouGov (@YouGovAmerica). (February 24, 2025). Percentage of adults boycotting businesses because of their support of the Trump administration or their discontinuation of diversity, equity, and inclusion (DEI) programs in the United States as of February 2025, by political affiliation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1560405/us-adults-boycotting-brands-trump-support-dei-end/
YouGov (@YouGovAmerica). "Percentage of adults boycotting businesses because of their support of the Trump administration or their discontinuation of diversity, equity, and inclusion (DEI) programs in the United States as of February 2025, by political affiliation ." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1560405/us-adults-boycotting-brands-trump-support-dei-end/
YouGov (@YouGovAmerica). (2025). Percentage of adults boycotting businesses because of their support of the Trump administration or their discontinuation of diversity, equity, and inclusion (DEI) programs in the United States as of February 2025, by political affiliation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1560405/us-adults-boycotting-brands-trump-support-dei-end/
YouGov (@YouGovAmerica). "Percentage of Adults Boycotting Businesses Because of Their Support of The Trump Administration or Their Discontinuation of Diversity, Equity, and Inclusion (Dei) Programs in The United States as of February 2025, by Political Affiliation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/1560405/us-adults-boycotting-brands-trump-support-dei-end/
YouGov (@YouGovAmerica), Percentage of adults boycotting businesses because of their support of the Trump administration or their discontinuation of diversity, equity, and inclusion (DEI) programs in the United States as of February 2025, by political affiliation ÌÇÐÄÆƽâ°æ, /statistics/1560405/us-adults-boycotting-brands-trump-support-dei-end/ (last visited July 25, 2026)
Percentage of adults boycotting businesses because of their support of the Trump administration or their discontinuation of diversity, equity, and inclusion (DEI) programs in the United States as of February 2025, by political affiliation [Graph], YouGov (@YouGovAmerica), February 24, 2025. [Online]. Available: /statistics/1560405/us-adults-boycotting-brands-trump-support-dei-end/
