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Consumer opinion on influencer advertising in the United States as of September 2024, by ethnicity

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Source

In cooperation with
Release date

November 2024

Region

United States

Survey time period

August 30 to September 12, 2024 to September 12, 2024

Number of respondents

2,988 respondents

Age group

18 years and older

Supplementary notes

Percentage points missing/exceeding 100 percent are probably due to rounding. The source does not specify the survey type.

Original question: "What is your opinion of influencer advertising?"

Citation formats

Consumer opinion on influencer advertising in the U.S. 2024, by ethnicity

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2025

During a fall 2024 survey, ** percent of Black consumers from the United States expressed a positive opinion of influencer advertising, whereas ** percent held a negative opinion. In comparison, ** percent of white consumers held a positive opinion and ** percent expressed a negative opinion.

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