Among the younger generation, following a social media influencer to get a recommendation for a product is more popular, shows a 2025 survey in Brazil. Around ** percent of Gen Z buys products through influencer recommendations, while over****f Gen Y does the same.Â
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Neil Patel. (June 16, 2025). Share of consumers following social media influencers for product recommendation in Brazil in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1620703/brazil-consumers-following-influencers-for-product-recommendation/
Neil Patel. "Share of consumers following social media influencers for product recommendation in Brazil in 2025, by generation." Chart. June 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1620703/brazil-consumers-following-influencers-for-product-recommendation/
Neil Patel. (2025). Share of consumers following social media influencers for product recommendation in Brazil in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1620703/brazil-consumers-following-influencers-for-product-recommendation/
Neil Patel. "Share of Consumers following Social Media Influencers for Product Recommendation in Brazil in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2025, /statistics/1620703/brazil-consumers-following-influencers-for-product-recommendation/
Neil Patel, Share of consumers following social media influencers for product recommendation in Brazil in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1620703/brazil-consumers-following-influencers-for-product-recommendation/ (last visited August 01, 2026)
Share of consumers following social media influencers for product recommendation in Brazil in 2025, by generation [Graph], Neil Patel, June 16, 2025. [Online]. Available: /statistics/1620703/brazil-consumers-following-influencers-for-product-recommendation/
