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Share of consumers shopping on social media in the UK 2023, by generation

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Source

Release date

September 2024

Region

United Kingdom

Survey time period

July to August 2023

Number of respondents

2,047 consumers and 623 business

Citation formats

Consumers shopping on social media in the UK 2023, by generation

Published by
F. Watty,
Nov 25, 2025

A 2023 survey conducted in the United Kingdom showed that Gen Z shoppers were more eager to shop on social media, compared to consumers of other generations. TikTok was their favorite platform, with ** percent of respondents having made a purchase in the previous months.

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