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Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation

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Sources

Release date

April 2022

Region

Sweden

Survey time period

Q1 2022

Number of respondents

11,740 respondents

Supplementary notes

11,740 consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

Citation formats

Share of Swedish shoppers buying pharmaceuticals online 2022, by generation

Published by
Yihan Ma,
May 20, 2022
In Sweden, Millennials were the generation with the largest share of consumers purchasing pharmaceutical products online in the first quarter of 2022, with just over ** percent. Gen X and Baby Boomers followed close behind with ** and ** percent respectively, while only ** percent of Gen Z consumers were buying such products online over the survey period.
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