Instagram was the leading platform influencing consumers to make online purchases among all four generations in Brazil, according to a 2025 survey. Over ** percent of Gen Z and Gen Y said so, and over ** percent of Gen X and Baby Boomers too. Among Gen Z, TikTok was the second most influential platform, and Facebook for Gen Y, Gen X, and Boomers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Neil Patel. (June 16, 2025). Social media platforms with the most influence on consumers' shopping decisions in Brazil in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1620711/brazil-social-media-platforms-influence-in-shopping-behavior-by-generation/
Neil Patel. "Social media platforms with the most influence on consumers' shopping decisions in Brazil in 2025, by generation." Chart. June 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1620711/brazil-social-media-platforms-influence-in-shopping-behavior-by-generation/
Neil Patel. (2025). Social media platforms with the most influence on consumers' shopping decisions in Brazil in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1620711/brazil-social-media-platforms-influence-in-shopping-behavior-by-generation/
Neil Patel. "Social Media Platforms with The Most Influence on Consumers' Shopping Decisions in Brazil in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2025, /statistics/1620711/brazil-social-media-platforms-influence-in-shopping-behavior-by-generation/
Neil Patel, Social media platforms with the most influence on consumers' shopping decisions in Brazil in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1620711/brazil-social-media-platforms-influence-in-shopping-behavior-by-generation/ (last visited July 30, 2026)
Social media platforms with the most influence on consumers' shopping decisions in Brazil in 2025, by generation [Graph], Neil Patel, June 16, 2025. [Online]. Available: /statistics/1620711/brazil-social-media-platforms-influence-in-shopping-behavior-by-generation/
