Roughly ** percent of internet users aged 16-64 years in Kenya used at least one kind of social media platform to find information about brands and products, according to a survey conducted in the third quarter of 2023. Social networks were the preferred platform, cited by nearly **** percent of respondents. Other research methods involved question and answer sites, messages and live chat services, and microblogs, each used by around 15-20 percent of respondents. Forums and message boards were the least used for researching brands and products.
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We Are Social, & DataReportal, & Hootsuite. (February 23, 2024). Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social, und DataReportal, und Hootsuite. "Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social, DataReportal, Hootsuite. (2024). Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social, and DataReportal, and Hootsuite. "Percentage of Internet Users Who Use Social Media Channels to Find Information about Brands and Products in Kenya as of Q3 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
We Are Social & DataReportal & Hootsuite, Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023 ÌÇÐÄÆƽâ°æ, /statistics/1304618/use-of-social-media-for-brand-research-in-kenya/ (last visited August 03, 2026)
Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023 [Graph], We Are Social, & DataReportal, & Hootsuite, February 23, 2024. [Online]. Available: /statistics/1304618/use-of-social-media-for-brand-research-in-kenya/
