According to a survey in 2024, ** percent of Generation Z consumers wanted GenAI tools to aggregate all the product searches, and the same percentage of Zoomers wanted chatbot features. In addition, over half wanted artificial intelligence to automatically order products they frequently purchase.
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Capgemini. (January 14, 2025). Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini. "Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini. (2025). Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini. "Share of Generation Z Consumers Preferring The Use of Generative Artificial Intelligence (Genai) in The Purchase Process Worldwide in 2024, by Stage." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
Capgemini, Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage ÌÇÐÄÆƽâ°æ, /statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/ (last visited July 29, 2026)
Share of generation Z consumers preferring the use of generative artificial intelligence (GenAI) in the purchase process worldwide in 2024, by stage [Graph], Capgemini, January 14, 2025. [Online]. Available: /statistics/1605535/gen-ai-use-preferences-of-gen-z-shoppers/
