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Generational breakdown of social media users in Australia in 2020, by platform

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Source

Release date

April 2020

Region

Australia

Survey time period

September 2019 to February 2020

Number of respondents

25,379 respondents

Age group

14 years and older

Method of interview

Face-to-face interview

Supplementary notes

Note: the source defines generations as -

Pre-boomers: born before 1946.

Baby boomers: born between 1946 and 1960.

Generation X: born between 1961 and 1975.

Millennials: born between 1976 and 1990.

Generation Z: born between 1991 and 2005.

Generation Alpha: born in or after 2006.

Citation formats

Social media users generational comparison in Australia 2020, by platform

Published by Thuy D., Apr 20, 2020

In a survey about social media platforms used in Australia in 2020, ** percent of millennial respondents said they used Facebook. Interestingly, the only social media platform that had users across all generations was YouTube; millennials and generation Z provided its highest user base with ** and ** percent of respondents saying they used the platform.

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