Share of advertising professionals worldwide who said retail media networks (RMNs) were more important in their 2025 strategy than they were in 2024, by region
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During a 2025 survey carried out among marketing professionals worldwide, nearly of responding advertising professionals worldwide stated that retail media networks (RMNs) were more important in their 2025 media strategies than they were in 2024. The share was above average in North America, Latin America, and in Asia Pacific, and below average in Europe.
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IAB UK. (May 19, 2025). Share of advertising professionals worldwide who said retail media networks (RMNs) were more important in their 2025 strategy than they were in 2024, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1617534/importance-rmns-media-strategies-worldwide/
IAB UK. "Share of advertising professionals worldwide who said retail media networks (RMNs) were more important in their 2025 strategy than they were in 2024, by region." Chart. May 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1617534/importance-rmns-media-strategies-worldwide/
IAB UK. (2025). Share of advertising professionals worldwide who said retail media networks (RMNs) were more important in their 2025 strategy than they were in 2024, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1617534/importance-rmns-media-strategies-worldwide/
IAB UK. "Share of Advertising Professionals Worldwide Who Said Retail Media Networks (Rmns) Were More Important in Their 2025 Strategy than They Were in 2024, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2025, /statistics/1617534/importance-rmns-media-strategies-worldwide/
IAB UK, Share of advertising professionals worldwide who said retail media networks (RMNs) were more important in their 2025 strategy than they were in 2024, by region ÌÇÐÄÆƽâ°æ, /statistics/1617534/importance-rmns-media-strategies-worldwide/ (last visited July 31, 2026)
Share of advertising professionals worldwide who said retail media networks (RMNs) were more important in their 2025 strategy than they were in 2024, by region [Graph], IAB UK, May 19, 2025. [Online]. Available: /statistics/1617534/importance-rmns-media-strategies-worldwide/
