During a survey carried out among sales and marketing professionals from France in late 2023, ** percent of respondents stated that retail media accounted for **** to *** percent of their digital advertising budgets. The French digital retail media market was valued at *** million euros in 2023.
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Publicis. (December 6, 2023). Objectives of digital retail media advertising strategies in France as of October 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1453574/objectives-retail-media-strategies-france/
Publicis. "Objectives of digital retail media advertising strategies in France as of October 2023." Chart. December 6, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1453574/objectives-retail-media-strategies-france/
Publicis. (2023). Objectives of digital retail media advertising strategies in France as of October 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1453574/objectives-retail-media-strategies-france/
Publicis. "Objectives of Digital Retail Media Advertising Strategies in France as of October 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Dec 2023, /statistics/1453574/objectives-retail-media-strategies-france/
Publicis, Objectives of digital retail media advertising strategies in France as of October 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1453574/objectives-retail-media-strategies-france/ (last visited August 03, 2026)
Objectives of digital retail media advertising strategies in France as of October 2023 [Graph], Publicis, December 6, 2023. [Online]. Available: /statistics/1453574/objectives-retail-media-strategies-france/