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Distribution of digital retail media advertising spending in Germany in 2024, by format
Digital retail media ad spend in Germany 2024, by format
In 2024, video ads attracted percent of digital retail media advertising spending in Germany. The total digital retail media market in Germany was estimated at **** billion U.S. dollars that year.Â
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Nielsen. (June 29, 2025). Distribution of digital retail media advertising spending in Germany in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen. "Distribution of digital retail media advertising spending in Germany in 2024, by format." Chart. June 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen. (2025). Distribution of digital retail media advertising spending in Germany in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen. "Distribution of Digital Retail Media Advertising Spending in Germany in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jun 2025, /statistics/1620602/retail-media-ad-spend-format-germany/
Nielsen, Distribution of digital retail media advertising spending in Germany in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/1620602/retail-media-ad-spend-format-germany/ (last visited July 20, 2026)
Distribution of digital retail media advertising spending in Germany in 2024, by format [Graph], Nielsen, June 29, 2025. [Online]. Available: /statistics/1620602/retail-media-ad-spend-format-germany/
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