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Share of marketers who included retail media/commerce in strategic media priorities in selected countries in Western Europe as of August 2024

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Sources

Release date

November 2024

Region

Europe, France, Germany, Italy, Spain, United Kingdom

Survey time period

July and August 2024

Number of respondents

500 respondents

Special properties

among agency and in-house marketers

Method of interview

Online survey

Citation formats

Importance of retail media in marketing in Western Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 2, 2025

During a 2024 survey carried out among in-house and agency marketers, ** percent of respondents from the United Kingdom included retail media/commerce under their strategic media priorities. In France, the share stood at ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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