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Change in digital retail media advertising spending in the United States from 2026 to 2029

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Sources

Release date

May 2026

Region

United States

Survey time period

as of October 2025

Special properties

forecast

Supplementary notes

ÌÇÐÄÆƽâ°æ calculated the figures based on the source's data.

Citation formats

Change in digital retail media ad spending in the U.S. 2026-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2026

It was forecast that, in 2026, digital retail media advertising spending would increase by almost ** percent in the United States. The annual growth was projected to decelerate in the following years, standing below ** percent by 2029. Meanwhile, in-store retail media ad revenues in the U.S. were expected to reach 0.6 billion U.S. dollars in 2026.

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