Entertainment influencers dominated on the short video app Douyin. In October 2024, over ** percent of the followers of the key opinion leaders (KOLs) on the TikTok's sister specialized in content themes of humor, media, or music and dance.
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QuestMobile. (December 24, 2024). Most followed types of key opinion leaders (KOLs) on Douyin in China in October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1611928/china-popular-douyin-key-opinion-leader-verticals/
QuestMobile. "Most followed types of key opinion leaders (KOLs) on Douyin in China in October 2024." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1611928/china-popular-douyin-key-opinion-leader-verticals/
QuestMobile. (2024). Most followed types of key opinion leaders (KOLs) on Douyin in China in October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1611928/china-popular-douyin-key-opinion-leader-verticals/
QuestMobile. "Most Followed Types of Key Opinion Leaders (Kols) on Douyin in China in October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1611928/china-popular-douyin-key-opinion-leader-verticals/
QuestMobile, Most followed types of key opinion leaders (KOLs) on Douyin in China in October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1611928/china-popular-douyin-key-opinion-leader-verticals/ (last visited July 31, 2026)
Most followed types of key opinion leaders (KOLs) on Douyin in China in October 2024 [Graph], QuestMobile, December 24, 2024. [Online]. Available: /statistics/1611928/china-popular-douyin-key-opinion-leader-verticals/
