In October 2024, Instagram-liked app Xiaohongshu had the highest share of micro influencers — ***percent — compared to other platforms. Key opinion customers (KOCs) also took a significant share on the video sharing site Bilibili.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
QuestMobile. (December 24, 2024). Share of key opinion consumers (KOCs) on selected social media platforms in China in October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile. "Share of key opinion consumers (KOCs) on selected social media platforms in China in October 2024." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile. (2024). Share of key opinion consumers (KOCs) on selected social media platforms in China in October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile. "Share of Key Opinion Consumers (Kocs) on Selected Social Media Platforms in China in October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1378351/china-micro-influencer-share-on-major-social-media/
QuestMobile, Share of key opinion consumers (KOCs) on selected social media platforms in China in October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1378351/china-micro-influencer-share-on-major-social-media/ (last visited July 27, 2026)
Share of key opinion consumers (KOCs) on selected social media platforms in China in October 2024 [Graph], QuestMobile, December 24, 2024. [Online]. Available: /statistics/1378351/china-micro-influencer-share-on-major-social-media/
