According to a survey conducted by in China in 2023 on social commerce, more than ** percent of male respondents and ** percent of female respondents stated that convenience led them to purchase items via social media. Sale and promotion codes were the second biggest reason leading to purchases on social media.
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Rakuten Insight. (March 27, 2025). Reasons to purchase something via social media in China as of February 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to purchase something via social media in China as of February 2025, by gender." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. (2025). Reasons to purchase something via social media in China as of February 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight. "Reasons to Purchase Something via Social Media in China as of February 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
Rakuten Insight, Reasons to purchase something via social media in China as of February 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1374826/china-social-commerce-purchase-reasons-by-gender/ (last visited August 01, 2026)
Reasons to purchase something via social media in China as of February 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1374826/china-social-commerce-purchase-reasons-by-gender/
