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Most followed types of key opinion leaders (KOLs) on Xiaohongshu in China in October 2024

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Source

Release date

December 2024

Region

China

Survey time period

October 2024

Supplementary notes

KOL (aka key opinion leader) is more commonly used to refer to an influencer marketing practitioner in China.

Citation formats

Popular Xiaohongshu influencers in China 2024, by topic

Published by Thuy D., May 5, 2025

Xiaohongshu, aka rednote, is a Chinese social commerce platform founded in 2013, which has successfully won the hearts of young female consumers in its home country. The app offers abundant lifestyle tips related to *, **, and ****. In October 2024, over a of the followers of the key opinion leaders (KOLs) on Xiaohongshu specialized in these three categories.

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Statistics on " Influencer/KOL marketing in China "

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Overview

5

Advertisers

7

Marketing platforms

7

Influencers

7

Consumers

7

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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