According to a survey conducted by in China in 2025 on social commerce, ** percent of respondents between the ages of ** to ** answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.
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Rakuten Insight. (March 27, 2025). Reasons to purchase something via social media in China as of February 2025, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in China as of February 2025, by age." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2025). Reasons to purchase something via social media in China as of February 2025, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in China as of February 2025, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1374831/china-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in China as of February 2025, by age ÌÇÐÄÆƽâ°æ, /statistics/1374831/china-social-commerce-purchase-reasons-by-age/ (last visited July 27, 2026)
Reasons to purchase something via social media in China as of February 2025, by age [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1374831/china-social-commerce-purchase-reasons-by-age/
