As of 2024, mega KOLs (key opinion leaders) accounted for merely *** percent of all social media influencers in China. In comparison, tier-5 KOLs, or KOCs (key opinion customers) made up well over ** percent of all KOLs.
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Miaozhen Systems, & China Advertising Association, & Mininglamp Technology. (February 26, 2025). Distribution of social media influencers in China in 2024, by tier level [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1307886/china-influencer-distribution-by-tier-level/
Miaozhen Systems, und China Advertising Association, und Mininglamp Technology. "Distribution of social media influencers in China in 2024, by tier level." Chart. February 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1307886/china-influencer-distribution-by-tier-level/
Miaozhen Systems, China Advertising Association, Mininglamp Technology. (2025). Distribution of social media influencers in China in 2024, by tier level. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1307886/china-influencer-distribution-by-tier-level/
Miaozhen Systems, and China Advertising Association, and Mininglamp Technology. "Distribution of Social Media Influencers in China in 2024, by Tier Level." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2025, /statistics/1307886/china-influencer-distribution-by-tier-level/
Miaozhen Systems & China Advertising Association & Mininglamp Technology, Distribution of social media influencers in China in 2024, by tier level ÌÇÐÄÆƽâ°æ, /statistics/1307886/china-influencer-distribution-by-tier-level/ (last visited July 23, 2026)
Distribution of social media influencers in China in 2024, by tier level [Graph], Miaozhen Systems, & China Advertising Association, & Mininglamp Technology, February 26, 2025. [Online]. Available: /statistics/1307886/china-influencer-distribution-by-tier-level/
