In 2024, mega influencers, namely key opinion leaders (KOLs) in China, on Weibo needed to have well over *****followers, compared to **** for short video apps Douyin and Kuaishou. Overall, tier-1 influencers accounted for *** percent of all social media influencers in China.
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China Advertising Association, & Mininglamp Technology, & Miaozhen Systems. (February 26, 2025). Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association, und Mininglamp Technology, und Miaozhen Systems. "Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s)." Chart. February 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association, Mininglamp Technology, Miaozhen Systems. (2025). Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association, and Mininglamp Technology, and Miaozhen Systems. "Number of Audience Reached by Mega and Micro Influencers on Selected Social Media Platforms in China in 2024 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2025, /statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
China Advertising Association & Mininglamp Technology & Miaozhen Systems, Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/ (last visited August 04, 2026)
Number of audience reached by mega and micro influencers on selected social media platforms in China in 2024 (in 1,000s) [Graph], China Advertising Association, & Mininglamp Technology, & Miaozhen Systems, February 26, 2025. [Online]. Available: /statistics/1307893/china-influencer-followers-on-major-social-media-by-tier-level/
