Original survey question:
What type of product have you purchased because it was endorsed by an influencer? (multiple answers allowed)
The question was asked among respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.
Citation formats
Impact of influencer endorsements on buying in China 2023, by product type
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by in May 2023, about ** percent of respondents who had made a purchase under the influence of influencer endorsements said that the purchased products were clothing items.
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Rakuten Insight. (June 15, 2023). Impact of influencer endorsements on buying in China as of May 2023, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1201701/china-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. "Impact of influencer endorsements on buying in China as of May 2023, by product type." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1201701/china-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. (2023). Impact of influencer endorsements on buying in China as of May 2023, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1201701/china-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight. "Impact of Influencer Endorsements on Buying in China as of May 2023, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1201701/china-influencer-endorsements-effect-on-purchases-by-product-type/
Rakuten Insight, Impact of influencer endorsements on buying in China as of May 2023, by product type ÌÇÐÄÆƽâ°æ, /statistics/1201701/china-influencer-endorsements-effect-on-purchases-by-product-type/ (last visited July 28, 2026)
Impact of influencer endorsements on buying in China as of May 2023, by product type [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: /statistics/1201701/china-influencer-endorsements-effect-on-purchases-by-product-type/
