Weibo, China's largest microblogging platform, had over *** million monthly active users at the end of 2024. The app has become one of the important influencer marketing channels for fashion brands. In October 2024, about**** percent of the followers of the key opinion leaders (KOLs) on Weibo specialized in fashion and style content.
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QuestMobile. (December 24, 2024). Most followed types of key opinion leaders (KOLs) on Weibo in China in October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1327395/china-popular-weibo-key-opinion-leader-verticals/
QuestMobile. "Most followed types of key opinion leaders (KOLs) on Weibo in China in October 2024." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1327395/china-popular-weibo-key-opinion-leader-verticals/
QuestMobile. (2024). Most followed types of key opinion leaders (KOLs) on Weibo in China in October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1327395/china-popular-weibo-key-opinion-leader-verticals/
QuestMobile. "Most Followed Types of Key Opinion Leaders (Kols) on Weibo in China in October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/1327395/china-popular-weibo-key-opinion-leader-verticals/
QuestMobile, Most followed types of key opinion leaders (KOLs) on Weibo in China in October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1327395/china-popular-weibo-key-opinion-leader-verticals/ (last visited July 30, 2026)
Most followed types of key opinion leaders (KOLs) on Weibo in China in October 2024 [Graph], QuestMobile, December 24, 2024. [Online]. Available: /statistics/1327395/china-popular-weibo-key-opinion-leader-verticals/
