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Leading challenges faced by influencers in brand relationships in India in 2023

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Source

Release date

October 2023

Region

India

Survey time period

2023

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

Supplementary notes

Original question: "Challenges you’ve faced?"

Citation formats

Brand relationship challenges for social media influencer India 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 21, 2023

According to a study on influencer marketing across India in 2023, the greatest challenge social media influencers faced in brand relationships was a non-alignment of budget with the deliverables, as indicated by **** percent of respondents. **** the respondents also claimed that brands were often too focused on short-term goals and metrics.

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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