During a 2023 survey, when asked about digital media they followed, ** percent of online shoppers from Denmark said they were following influencers, brands, and/or retailers on Instagram. Facebook stood second, being mentioned by ** percent of respondents, while YouTube rounded up the top three with ** percent.
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Dansk Erhverv. (May 30, 2023). Digital media followed by digital shoppers from Denmark in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. "Digital media followed by digital shoppers from Denmark in 2023." Chart. May 30, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. (2023). Digital media followed by digital shoppers from Denmark in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv. "Digital Media Followed by Digital Shoppers from Denmark in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 May 2023, /statistics/1418734/digital-media-followers-online-shoppers-denmark/
Dansk Erhverv, Digital media followed by digital shoppers from Denmark in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1418734/digital-media-followers-online-shoppers-denmark/ (last visited July 29, 2026)
Digital media followed by digital shoppers from Denmark in 2023 [Graph], Dansk Erhverv, May 30, 2023. [Online]. Available: /statistics/1418734/digital-media-followers-online-shoppers-denmark/